what is marketing strategies
Content strategy made simple
Content strategy is not complex. Here's a walk through using the example of a B2C company selling through big box home improvement retailers. Continue reading
Want a biz model? Try Megabus’s
Megabus makes earning profits in a mature industry look easy. Continue reading
Sony’s big hairy gamble
It’s clear now that Sony’s CMO and other top execs are betting on a strategy anchored by, well, boat anchors. Continue reading
Cofio and Bakbone founder to speak at Rady
Tony Cerqueira will be the guest speaker for the Vistage at Rady program this Wednesday, January 9th, beginning at 6:30 PM at the Rady School on the UCSD campus. The program helps MBA students understand true leadership and is open to current MBA students at the Rady School of Management at UCSD.
Tony founded Cofio Software Inc. in 2006 and served as its President until its acquisition by Hitachi Data Systems (HDS) in 2012. He is now a Senior Director with HDS and overseas global sales efforts for the AIMstor product.
Prior to Cofio, Tony held several sales management roles in technology companies in the data storage industry, where he specialized in sales in Asia and EMEA until 1997.
