trends in marketing and strategy
Current trends that could affect your business performance and profits.
Is your marketing VP the real deal when it comes to true demand generation? This article specs out the job nicely. Continue reading
Regards Apple's stock price investors appear to be giving a vote of no confidence to the current management team. Or their corporate strategy. Or their marketing strategy. Or all of the above. Continue reading
"Few want to be sold to but everyone loves a great story. Movers and shakers know that we must converse before we convince. Consumers want inspiration and inclusion. We can no longer interrupt, but must instead interact." Continue reading
Content strategy is not complex. Here's a walk through using the example of a B2C company selling through big box home improvement retailers. Continue reading