trends in marketing and strategy
Current trends that could affect your business performance and profits.
Content strategy made simple
Content strategy is not complex. Here's a walk through using the example of a B2C company selling through big box home improvement retailers. Continue reading
Apple, Tim Cook and How To Be A CEO
Regards Apple's stock price investors appear to be giving a vote of no confidence to the current management team. Or their corporate strategy. Or their marketing strategy. Or all of the above. Continue reading
Want a biz model? Try Megabus’s
Megabus makes earning profits in a mature industry look easy. Continue reading
Next steps for CMOs as the economy slows
Good advice for marketers and CMOs on how to adjust as the economy shows signs of slowing. Continue reading
