strategy for marketing
Strategy for marketing…make it simple but striking.
Content strategy made simple
Content strategy is not complex. Here's a walk through using the example of a B2C company selling through big box home improvement retailers. Continue reading
Apple, Tim Cook and How To Be A CEO
Regards Apple's stock price investors appear to be giving a vote of no confidence to the current management team. Or their corporate strategy. Or their marketing strategy. Or all of the above. Continue reading
Want a biz model? Try Megabus’s
Megabus makes earning profits in a mature industry look easy. Continue reading
Buyer personas could have helped J.C. Penney
Buyer personas are a qualitative market research technique that could have helped J.C. Penney avoid calamity. Continue reading
