<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Harris CMO Partners</title>
	<atom:link href="http://harconllc.com/index.php/feed/" rel="self" type="application/rss+xml" />
	<link>http://harconllc.com</link>
	<description>C-level guidance on marketing &#38; strategy.</description>
	<lastBuildDate>Wed, 22 May 2013 16:07:08 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.5</generator>
		<item>
		<title>Interviewing marketers</title>
		<link>http://harconllc.com/index.php/2013/05/interviewing-marketers/</link>
		<comments>http://harconllc.com/index.php/2013/05/interviewing-marketers/#comments</comments>
		<pubDate>Wed, 22 May 2013 10:00:26 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[marketing and management]]></category>
		<category><![CDATA[chief marketing officer]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[how to be a cmo]]></category>
		<category><![CDATA[marketing talent]]></category>

		<guid isPermaLink="false">http://harconllc.com/?p=2944</guid>
		<description><![CDATA[In helping a client interview for a marketing director I was alarmed to find how many &#8216;marketing directors&#8217; were simply not qualified for the job. More than a few knew very little about web, mobile, social and content marketing, which are must-have’s for all marketing professionals today, regardless of age or organizational level. A few [...]]]></description>
		<wfw:commentRss>http://harconllc.com/index.php/2013/05/interviewing-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content strategy made simple</title>
		<link>http://harconllc.com/index.php/2013/05/creating-content-strategy/</link>
		<comments>http://harconllc.com/index.php/2013/05/creating-content-strategy/#comments</comments>
		<pubDate>Wed, 22 May 2013 08:00:39 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[strategy for marketing]]></category>
		<category><![CDATA[trends in marketing and strategy]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[what is marketing strategies]]></category>

		<guid isPermaLink="false">http://harconllc.com/?p=2957</guid>
		<description><![CDATA[Content strategy is not complex. Here's a walk through using the example of a B2C company selling through big box home improvement retailers.]]></description>
		<wfw:commentRss>http://harconllc.com/index.php/2013/05/creating-content-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CMO checklist for June</title>
		<link>http://harconllc.com/index.php/2013/05/cmo-checklist-for-june/</link>
		<comments>http://harconllc.com/index.php/2013/05/cmo-checklist-for-june/#comments</comments>
		<pubDate>Wed, 22 May 2013 00:07:25 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[leadership]]></category>
		<category><![CDATA[marketing and management]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[what is strategy]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing roi]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://harconllc.com/?p=2916</guid>
		<description><![CDATA[Brief checklist for marketing department heads, tasks to be done in June. Includes downloadable capabilities assessments matrix.]]></description>
		<wfw:commentRss>http://harconllc.com/index.php/2013/05/cmo-checklist-for-june/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple, Tim Cook and How To Be A CEO</title>
		<link>http://harconllc.com/index.php/2013/04/how-to-be-a-ceo-timcook/</link>
		<comments>http://harconllc.com/index.php/2013/04/how-to-be-a-ceo-timcook/#comments</comments>
		<pubDate>Sat, 20 Apr 2013 16:14:21 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[strategy for marketing]]></category>
		<category><![CDATA[trends in marketing and strategy]]></category>
		<category><![CDATA[apple market share]]></category>
		<category><![CDATA[apple stock price]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[corporate strategy]]></category>
		<category><![CDATA[how to be a CEO]]></category>
		<category><![CDATA[how to be a cmo]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://harconllc.com/?p=2848</guid>
		<description><![CDATA[Regards Apple's stock price investors appear to be giving a vote of no confidence to the current management team. Or their corporate strategy. Or their marketing strategy. Or all of the above.]]></description>
		<wfw:commentRss>http://harconllc.com/index.php/2013/04/how-to-be-a-ceo-timcook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want a biz model? Try Megabus&#8217;s</title>
		<link>http://harconllc.com/index.php/2013/04/want-a-biz-model-try-megabuss/</link>
		<comments>http://harconllc.com/index.php/2013/04/want-a-biz-model-try-megabuss/#comments</comments>
		<pubDate>Sat, 20 Apr 2013 09:10:07 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[business plans]]></category>
		<category><![CDATA[case studying]]></category>
		<category><![CDATA[strategy for marketing]]></category>
		<category><![CDATA[trends in marketing and strategy]]></category>
		<category><![CDATA[what is strategy]]></category>
		<category><![CDATA[business complexity]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Megabus business model]]></category>
		<category><![CDATA[Megabus strategy]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[what is business strategy]]></category>
		<category><![CDATA[what is marketing strategies]]></category>

		<guid isPermaLink="false">http://harconllc.com/?p=1124</guid>
		<description><![CDATA[Megabus makes earning profits in a mature industry look easy.]]></description>
		<wfw:commentRss>http://harconllc.com/index.php/2013/04/want-a-biz-model-try-megabuss/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Next steps for CMOs as the economy slows</title>
		<link>http://harconllc.com/index.php/2013/04/how-to-be-a-cmo-budgets/</link>
		<comments>http://harconllc.com/index.php/2013/04/how-to-be-a-cmo-budgets/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 18:56:51 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[marketing and management]]></category>
		<category><![CDATA[trends in marketing and strategy]]></category>
		<category><![CDATA[chief marketing officer]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[how to be a cmo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[the economy]]></category>

		<guid isPermaLink="false">http://harconllc.com/?p=2839</guid>
		<description><![CDATA[Good advice for marketers and CMOs on how to adjust as the economy shows signs of slowing.]]></description>
		<wfw:commentRss>http://harconllc.com/index.php/2013/04/how-to-be-a-cmo-budgets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buyer personas could have helped J.C. Penney</title>
		<link>http://harconllc.com/index.php/2013/04/buyer-personas/</link>
		<comments>http://harconllc.com/index.php/2013/04/buyer-personas/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 16:42:12 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[case studying]]></category>
		<category><![CDATA[marketing and management]]></category>
		<category><![CDATA[strategy for marketing]]></category>
		<category><![CDATA[buyer persona]]></category>
		<category><![CDATA[j c penney]]></category>
		<category><![CDATA[JCP]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[ron johnson]]></category>

		<guid isPermaLink="false">http://harconllc.com/?p=2774</guid>
		<description><![CDATA[Buyer personas are a qualitative market research technique that could have helped J.C. Penney avoid calamity.]]></description>
		<wfw:commentRss>http://harconllc.com/index.php/2013/04/buyer-personas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sony&#8217;s big hairy gamble</title>
		<link>http://harconllc.com/index.php/2013/03/sonys-big-hairy-gamble/</link>
		<comments>http://harconllc.com/index.php/2013/03/sonys-big-hairy-gamble/#comments</comments>
		<pubDate>Mon, 11 Mar 2013 17:29:15 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[marketing and management]]></category>
		<category><![CDATA[strategy for marketing]]></category>
		<category><![CDATA[trends in marketing and strategy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[chief marketing officer]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[marketing and product management]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[what is marketing strategies]]></category>

		<guid isPermaLink="false">http://harconllc.com/?p=2472</guid>
		<description><![CDATA[It’s clear now that Sony’s CMO and other top execs are betting on a strategy anchored by, well, boat anchors. ]]></description>
		<wfw:commentRss>http://harconllc.com/index.php/2013/03/sonys-big-hairy-gamble/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>J.C. Penney&#8217;s &#8220;Ft. Knox&#8221; mistake</title>
		<link>http://harconllc.com/index.php/2013/02/j-c-penney-strategy-news/</link>
		<comments>http://harconllc.com/index.php/2013/02/j-c-penney-strategy-news/#comments</comments>
		<pubDate>Tue, 12 Feb 2013 22:19:16 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[case studying]]></category>
		<category><![CDATA[strategy for marketing]]></category>
		<category><![CDATA[what is strategy]]></category>
		<category><![CDATA[big retailer mistakes]]></category>
		<category><![CDATA[corporate strategy]]></category>
		<category><![CDATA[jc penney]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[what is business strategy]]></category>

		<guid isPermaLink="false">http://harconllc.com/?p=2270</guid>
		<description><![CDATA[How J.C. Penney messed with its "Ft. Knox" and lost. A big retailer in big trouble.]]></description>
		<wfw:commentRss>http://harconllc.com/index.php/2013/02/j-c-penney-strategy-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is your Marketing VP the real deal?</title>
		<link>http://harconllc.com/index.php/2013/02/best-marketing-vicepresident/</link>
		<comments>http://harconllc.com/index.php/2013/02/best-marketing-vicepresident/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 05:19:28 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[leadership]]></category>
		<category><![CDATA[trends in marketing and strategy]]></category>
		<category><![CDATA[chief marketing officer]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[how to be a CEO]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing vice president]]></category>
		<category><![CDATA[marketing VP]]></category>

		<guid isPermaLink="false">http://harconllc.com/?p=2203</guid>
		<description><![CDATA[Is your marketing VP the real deal when it comes to true demand generation? This article specs out the job nicely.]]></description>
		<wfw:commentRss>http://harconllc.com/index.php/2013/02/best-marketing-vicepresident/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
