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I just downloaded Vitrue’s* social media marketing kit and it’s very good. No sales hype or other mumbo jumbo…just the facts, ma’am.
http://www.vitrue.com/vitrues-strategic-social-marketing-kit/
you’ll have to leave your deets but Vitrue’s tight
*full disclosure – my nephew works for Vitrue but that didn’t bias this blog post…nosirree Bob
(does anyone even remember Sgt. Joe Friday or am I that old?)
A recent CMO survey shows technology at the top of improvement wish list for chief marketers. Well,
duh.
The problem, as I see it, is that a lot of guys my age can’t tweet their way out of a wet paper bag. CMO average tenure is still at 23 months, where it’s been stuck since about the time CEOs starting demanding the same accountability from marketing as every other function in the company.
Will the problem resolve itself with the next generation of CMOs? The tech problem, yes, but there’s a whole new set of issues waiting in the wings.
A notable lack of strategy, intuition and people skills has been showing up for quite some time in Gen Y and later generations. Companies may be forced to make some tough CMO decisions in the not too distant future.
Vistage International survey of small and medium sized business CEOs shows confidence in economic growth improving. Not a full-on gung ho but decent stats. Worth reading.
CLICK HERE for CEO survey article.
“This turns out to be the secret of just about every really successful enterprise.”
